The drinks South African consumers like the most
South Africans spend more on wine than on coffee. But it’s not the drink that South Africans spend the most money on.
Beer is the clear winner, taking up over a third of household spending on beverages, followed by fizzy drinks and spirit coolers. Whisky follows wine in fifth place.
Coffee is tied with tea, taking up 5.6% of household spending on drinks. That’s in sixth place.
Wine consumes 7.2% of household expenditure on alcoholic and non-alcoholic beverages according to Stats SA’s basket of goods and services used to measure the consumer price index (CPI).
If one breaks it down, 3.9% is spent on red and 3.2% on white wine.
Wine is the most expensive in the heart of the winelands, the Western Cape, where a bottle of red costs R88.50 on average compared to the national average of R65.38.
Inflation data show that red and white wine prices have risen over the last 12 months, but not as much as fizzy drinks and rooibos tea.
Consumers are paying, on average, 8,6% more for a bottle of red wine than they did a year ago. White wine prices have risen by 9,0%. Rooibos drinkers in particular have had a rough time, with prices for the tea jumping by 17,9% in the twelve months to April.
The rooibos industry is currently recovering from a four-year drought that has constrained supply, contributing to the rise in prices.