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J&M Famous Biltong undergoes rebranding

J&M Famous Biltong undergoes rebranding
In line with their product and target consumers’ taste and style,
J&M Famous Biltong introduces a new logo and packaging.

J&M Famous Biltong recently underwent a rebranding – introducing a new logo and packaging.
Customers can also expect to see new points of sale, in-store design, website, branded cars, uniforms and catalogues.

The company’s aim was to bring the brand in line with its product and in line with its target consumers’ taste and style.

The company was established by Dirk Joubert as a small and unassuming butchery in Sea Point in 1942. In the 1960s, Dirk’s son, Chris, and Louis Montadon joined forces and began selling the cured meats.
In 2007, J&M was sold to Geotina (Pty) Ltd – which falls under the umbrella of The Hadjidakis Group of 7-Eleven fame.

Ropelius Brand and Design SA was appointed to conceptualise the new refreshed logo and collateral design.
Ropelius stated that they were required to refresh the J&M brand and so developed In line with their product and target consumers’ taste and style,. J&M Famous Biltong introduces a new logo and packaging. a design look and feel with clear pillar differentiation.

It communicates the brand’s heritage through an eye-catching, structured architecture and product differentiation. Along with the rebranding comes the roll-out of three new stores in Clearwater Mall, Iron Works in the Good Woodstock Market and Fourways Mall.

For more information on, contact them info@joubertandmonty.co.za. or visit their website www.joubertandmonty.co.za.

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