Heineken launches alcohol free beer in South Africa
Heineken 0.0 is a alcoholic free lager, recently launched in South Africa by Dutch brewer Heineken.
The brand’s iconic green label has been turned blue – the colour associated with the alcohol-free category. Consumers are becoming more health conscious and the demand for healthier lower-alcohol alternative drinks are increasing worldwide. Brewed from scratch, the beer has a perfectly balanced taste with a soft malty body and refreshing fruity notes.
Heineken 0.0 is available at leading retailers across South Africa. To find out more, visit www.heinekensouthafrica.co.za.