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Energizer™ introduces a powerful new look for packaging, in-store displays and advertising

Energizer™ introduces a powerful new look for packaging, in-store displays and advertising
Iconic character Mr. Energizer™ to take center stage in standout new packaging designed to help consumers navigate product options.

Looking for a partner with super strength, an upbeat outlook, quick wit, endless endurance and dedication to powering the next adventure or achievement, big or small? Look no further. Mr. Energizer™ is the answer, and he’s more vibrant than ever.

Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, recently announced a re-energized look for the brand, including new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr. Energizer™, the brand’s beloved charismatic character.

The new visual treatments will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colors deployed to help consumers more easily and intuitively find the best product to suit their needs. Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice and be on their way.

They spent three years developing their new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun. Consumers told the company that they want bright, clear and helpful packaging that will stand out in a cluttered aisle.

Consumers can expect more out of Mr. Energizer™ his larger-than-life personality everywhere, from in-store to their advertising.
Mr. Energizer™ is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition.

He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand. The changes represent the first major update to the Energizer® look since 2008, and will come to life across the entire Energizer® portfolio, starting with batteries.

Energizer Holdings, Inc. (NYSE: ENR), headquartered in St. Louis, MO, is one of the world’s largest manufacturers of primary batteries and portable lighting products and is anchored by its two globally recognized brands Energizer® and EVEREADY®.
Energizer is also a leading designer and marketer of automotive fragrance and appearance products.

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