Coca-Cola enters the alcohol market with brand new mixers
Coca-Cola’s new Signature Mixers range, which will launch in the UK from June, marks the first time the brand has expanded into the alcohol space and taps into the growing premium mixer market.
Enlisting a host of influential bartenders to create the four crafted mixers, Coca-Cola specifically designed the product to be paired with premium dark spirits. They were tasked with taking the familiar flavour of Coca-Cola and experiment with over 200 contemporary and traditional ingredients to create the new mixers.
Taking cues from the brand’s heritage including the founder and inventor, Dr Pemberton in 1886, Coca-Cola Signature Mixers will be served in a contemporary Hutchinson glass bottle – a silhouette that pre-dates the iconic Contour – first used by Coca-Cola in 1894 when the product was bottled rather than served at a soda fountain.
Each batch is stamped with the signature of its co-creator.
The four mixers were crafted by experts, after a colloborative project where mixologist were invited to create flavours for consumers to taste. The four popluar flavours were chosen by consumers and will be the first launched in Coca-Cola’s new endeavour.
The experts responsible for creatng the Signature Mixers flavours are:
Coca-Cola Signature Mixers Smoky Notes by Max Venning.
Coca-Cola Signature Mixers Spicy Notes by Adriana Chía and Pippa Guy.
Coca-Cola Signature Mixers Herbal Notes by Antonio Naranjo.
Coca-Cola Signature Mixers Woody Notes by Alex Lawrence.