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Bean There rebrands, adopts striking new packaging design

Bean There rebrands, adopts striking new packaging design

This intends to reflect the retailer’s determination to “seek the best — not only in its coffee products but in its business principles too”. 

As the first certified Fairtrade coffee roaster in South Africa, Bean There has been shaping its industry since 2005, travelling to new countries and regions, and building relationships in its quest to create a business that offers success for everyone in its supply chain. 

Bean There believes that direct fair trade is not simply a ‘nice-to-have’, it is a conscious business decision that means it continues to pursue excellence in African coffee, while literally making every bean count. It believes that paying a fair price is part of building a sustainable business that should benefit every stakeholder in the supply chain. Bean There’s fresh new brand and distinctive packaging reflects its determination to seek the best, not only in its coffee products, but in its business principles too. 

The packaging of each single origin coffee – from Ethiopia, Rwanda, Burundi, Tanzania, D.R. Congo, or Kenya – reflects the rolling hills of Africa’s finest coffee farms, enticing coffee lovers to embark on an adventure with South Africa’s leading direct fair trade coffee company. The new design includes details such as hand crafted linocut elements, with the designs cleverly linking to create a montage of the continent’s finest coffee landscapes. 

Bean There coffee is on shelf at select Dischem, Pick n Pay, Hirsch’s and SPAR stores nationwide.

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